Press Releases

Increase in online taxi bookings driven by consumer trend towards price comparison websites.

Published on 14 February 2014

Online taxi fare comparison website has seen month on month increases in online bookings assisted by the consumer trend towards using price comparison sites.

The website enables users to enter their journey details and receive instant prices from a number of Private hire and Taxi firms which are then ranked by price, number of reviews and highest customer feedback rating.

Managing Director, Jonathan Kettle said “Since the economic downturn everyone is looking at ways to save money.”

“People have been using price comparison sites for large purchases such as holidays and insurance for many years. This awareness has now filtered down to smaller purchases such as taxi services and we at are positioned to take advantage of this trend with our website.”

Month on month has seen accelerated growth in online bookings and is expecting to reach half a million visitors during 2014. The website is now looking to grow its network of Private Hire and Taxi partners across the UK.

Jonathan added “We have noticed an increase in comparisons for all journey types but in particular higher value fares such as airport transfers. We expect this trend to continue throughout January and February as we benefit from people booking holidays in the New Year and looking to secure the best price for their transfers.”

“To help us cope with the extra demand we are offering free membership to to all Taxi and Private Hire companies during February. This offer can be redeemed by visiting our website and entering voucher code “PHTM12” when signing up.” launched in 2011 with the aim of bringing the benefits of the internet to the taxi industry and currently has a network of over 350 Private Hire and Taxi partners across the UK.

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Thanks to Taxicode, the UK's leading B2B ground transport comparison app and website, you can compare all your minicab, minibus, executive and coach hire options in a quick glance.

Taxicode works with over 1000 local suppliers in the UK, giving you lower prices and more choice than any other provider. With Taxicode you can book the ride for a single business traveller or a large group, either way, we will get you there cheaply and safely.

We have helped transport over 3 million business travellers over 45 million miles, generating over £40 million in revenue for our ground transport network of minicab, minibus, coach and executive companies. Taxicode has the most advanced cloud-based web and app booking platform for pre-booked ground transportation businesses in the industry.


Jonathan Kettle (Managing Director)

Phone number:
0845 003 5205

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